“The industry kept setting terms for petcare providers instead of setting them up for success. We started pawcare because providers deserve more than software—
they deserve a true partner.”
Jeff Halverson
Chief Executive Officer
Care Team Leadership
Jeff Halverson
Former COO at Destination Pet, where he helped multiservice pet centers run and grow smarter. Previously at Ulta Beauty, where he built operational strategies centered around customer needs. Now bringing that experience to reimagine what a software company can be—one built around care, not just code.
Christine Bridger
Brings over 27 years of expertise helping brands create stronger customer experiences, strengthen brand loyalty, and connect with new audiences through digital marketing, social advertising, and search. She has developed marketing guides and tools inside the pawcare platform to help customers grow their businesses.
Juan Figueroan
A seasoned backend engineer with 18 years of experience in Python, machine learning, data engineering, and DevOps. He’s built scalable systems across global teams and believes the best software starts with listening. Today, he’s focused on creating thoughtful, user-driven tools that combine care, creativity, and technical depth.
Angela Cucchi
Brings over 35 years of hands-on experience as the owner of Troy Grooming, with a deep understanding of the real challenges petcare businesses face. She provides practical guidance and real-world advice to help pawcare customers strengthen their operations, improve client relationships, and feel more confident
Adam Rasor
Has the mindset of a detective, uncovering what petcare businesses truly need to run more smoothly and with less stress. Known for asking the right questions, listening carefully, and helping new customers find solutions that make their days easier and their businesses stronger.
lia kelley
Former marketing and onboarding lead at Scratch Financial, iVET360, and NVA, Lia has helped hundreds of clinics grow through better client engagement and support. Now part-time with PawCare, she leads onboarding with a deep understanding of the pet care industry’s needs.
Pawcare Advisory Board
Ashby Green
Founder and CFO of
Gazelle Capital
Founder and CFO of Gazelle Capital. A former M&A attorney turned entrepreneur, Ashby brings a founder-first mindset and deep operational experience to every table. After partnering with HydroDog through Gazelle, he saw firsthand how tech and care could transform pet services.
brian irish
Former CEO of RunLoyal;
VP Marketing of Bell & Howell
President of Paragon School of Pet Grooming and one of the most respected leaders in the grooming industry. With a career focused on advancing grooming education and known for his approachable style and deep industry insight, Joe continues to be a trusted voice and mentor in the grooming community.
jen ellis
Chief Financial Officer,
Nothing Bundt Cakes
Jen is a seasoned finance leader with over 25 years of experience in multi-unit retail and hospitality across both public and private companies. Currently CFO at Nothing Bundt Cakes, she brings strategic insight and operational depth to pawcare as a trusted advisor, helping guide financial planning and scalable growth.
